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Author Archives: Ben Miller

Why You Should Share Your Expertise (for free)

Why You Should Share Your Expertise (for free)

Give away your best ideas. All of them. It goes against everything you were taught in your fancy business school. You know, the school were everyone is wearing smoking jackets and fancy monocles? (I didn’t go to business school, so I’m just assuming that’s how everyone dresses.) Conventional wisdom says that you should keep all…Continue Reading

Now THIS is ROI (but you’ll never see it)

Now THIS is ROI (but you’ll never see it)

A few months back one of my friends in California moved to a new home.   Friends were following her Facebook posts because they were anxiously waiting to see pictures of her new place. About halfway through her move day, she posted this picture.  Wether it was staged or not doesn’t matter.  The smile on…Continue Reading

Building Your [Personality] Brand Online

Building Your [Personality] Brand Online

Last year I wrote about the importance of tracking your traffic, and talked a little bit about how important it is to create great content (articles, videos, interactive tweets/Facebook posts).  I’ve come to the conclusion that it’s not just important to produce content to market your company or brand, it’s the most important thing.  In…Continue Reading

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