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Author Archives: Lucinda Miller

Why Content Marketing?

Why Content Marketing?

It’s no longer a question if your company needs to engage in content marketing (Hint: You do.) but many people don’t understand 100% what it is or why it should be such a critical piece of your marketing strategy. What is content marketing? It is giving. That’s it. You know things.  You have an area…Continue Reading

Turn Followers into “Fanvocates”

Turn Followers into “Fanvocates”

Everyone wants followers. Followers on Twitter, Facebook, Instagram, etc… not only lend legitimacy when potential customers are checking out service providers, but they are also an amazing, and largely free way to exponentially expand your audience.  One share may yield thousands of new connections between your content and customers. Yet, many businesses try to trick people…Continue Reading

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