Category Archives: Content Marketing
Why Content Marketing?
It’s no longer a question if your company needs to engage in content marketing (Hint: You do.) but many people don’t understand 100% what it is or why it should be such a critical piece of your marketing strategy. What is content marketing? It is giving. That’s it. You know things. You have an area…… Continue Reading
A Book You Need To Read: Youtility by Jay Baer
Occasionally, a book comes along with such a vivid, meaningful title that you find yourself thinking about it (and even dreaming about it… true story) as you go through the day. Youtility: Why Smart Marketing is about Help not Hype by Jay Baer is just such a title. What is Youtility? It is the idea…… Continue Reading
Why You Should Share Your Expertise (for free)
Give away your best ideas. All of them. It goes against everything you were taught in your fancy business school. You know, the school were everyone is wearing smoking jackets and fancy monocles? (I didn’t go to business school, so I’m just assuming that’s how everyone dresses.) Conventional wisdom says that you should keep all…… Continue Reading
Why you need to spend money on advertising (again)
I laugh when people get upset about Facebook now charging you to pay to get in front of all the people who “like” your page. My response is usually something sarcastic like “wait, you mean this free service that you’ve been leveraging for years to build your network and brand suddenly wants you to pony…… Continue Reading
![Building Your [Personality] Brand Online](http://www.insertsomethingclever.com/wp-content/uploads/2015/03/How-To-Build-Your-Brand-125x125.jpg)
Building Your [Personality] Brand Online
Last year I wrote about the importance of tracking your traffic, and talked a little bit about how important it is to create great content (articles, videos, interactive tweets/Facebook posts). I’ve come to the conclusion that it’s not just important to produce content to market your company or brand, it’s the most important thing. In…… Continue Reading
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