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Category Archives: Content Marketing

Why Content Marketing?

Why Content Marketing?

It’s no longer a question if your company needs to engage in content marketing (Hint: You do.) but many people don’t understand 100% what it is or why it should be such a critical piece of your marketing strategy. What is content marketing? It is giving. That’s it. You know things.  You have an area…Continue Reading

Why You Should Share Your Expertise (for free)

Why You Should Share Your Expertise (for free)

Give away your best ideas. All of them. It goes against everything you were taught in your fancy business school. You know, the school were everyone is wearing smoking jackets and fancy monocles? (I didn’t go to business school, so I’m just assuming that’s how everyone dresses.) Conventional wisdom says that you should keep all…Continue Reading

Building Your [Personality] Brand Online

Building Your [Personality] Brand Online

Last year I wrote about the importance of tracking your traffic, and talked a little bit about how important it is to create great content (articles, videos, interactive tweets/Facebook posts).  I’ve come to the conclusion that it’s not just important to produce content to market your company or brand, it’s the most important thing.  In…Continue Reading

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