Selling Time: How To Sell Your Business/Service Like The Apple Watch
I’ve been studying business, marketing and sales for my entire life. I’ve boiled almost everything I’ve ever learned about business into one statement: You don’t sell products, you don’t sell services, you sell TIME. As we’ve worked with more and more local businesses, I’ve learned that the value proposition that almost every business has in…… Continue Reading
![[Discount Tire] When education leads to a sale, and much more](http://www.insertsomethingclever.com/wp-content/uploads/2015/03/Discount-Tire-Photo-125x125.jpg)
[Discount Tire] When education leads to a sale, and much more
Several weeks ago the low-pressure gauge came on in my wife’s mini-van (do people even have vans anymore? Can I just call our mini-van a van? Are we trying to save some face here by thinking we’re not as bad as the “van” people?). I did what most guys would do (guys that don’t…… Continue Reading
Why Content Marketing?
It’s no longer a question if your company needs to engage in content marketing (Hint: You do.) but many people don’t understand 100% what it is or why it should be such a critical piece of your marketing strategy. What is content marketing? It is giving. That’s it. You know things. You have an area…… Continue Reading
A Book You Need To Read: Youtility by Jay Baer
Occasionally, a book comes along with such a vivid, meaningful title that you find yourself thinking about it (and even dreaming about it… true story) as you go through the day. Youtility: Why Smart Marketing is about Help not Hype by Jay Baer is just such a title. What is Youtility? It is the idea…… Continue Reading
Why You Should Share Your Expertise (for free)
Give away your best ideas. All of them. It goes against everything you were taught in your fancy business school. You know, the school were everyone is wearing smoking jackets and fancy monocles? (I didn’t go to business school, so I’m just assuming that’s how everyone dresses.) Conventional wisdom says that you should keep all…… Continue Reading
Turn Followers into “Fanvocates”
Everyone wants followers. Followers on Twitter, Facebook, Instagram, etc… not only lend legitimacy when potential customers are checking out service providers, but they are also an amazing, and largely free way to exponentially expand your audience. One share may yield thousands of new connections between your content and customers. Yet, many businesses try to trick people…… Continue Reading
Why you need to spend money on advertising (again)
I laugh when people get upset about Facebook now charging you to pay to get in front of all the people who “like” your page. My response is usually something sarcastic like “wait, you mean this free service that you’ve been leveraging for years to build your network and brand suddenly wants you to pony…… Continue Reading
Now THIS is ROI (but you’ll never see it)
A few months back one of my friends in California moved to a new home. Friends were following her Facebook posts because they were anxiously waiting to see pictures of her new place. About halfway through her move day, she posted this picture. Wether it was staged or not doesn’t matter. The smile on…… Continue Reading
How are You “Wowing” Your Customers with Service?
I love this. I dare you to watch it and not get warm and fuzzy. I’ve had friends that watched this video and said that they wanted to fly across the world, just to lose something so that it could be found by this dog. A few weeks ago I was returning a…… Continue Reading
![Building Your [Personality] Brand Online](http://www.insertsomethingclever.com/wp-content/uploads/2015/03/How-To-Build-Your-Brand-125x125.jpg)
Building Your [Personality] Brand Online
Last year I wrote about the importance of tracking your traffic, and talked a little bit about how important it is to create great content (articles, videos, interactive tweets/Facebook posts). I’ve come to the conclusion that it’s not just important to produce content to market your company or brand, it’s the most important thing. In…… Continue Reading
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