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Selling Time: How To Sell Your Business/Service Like The Apple Watch

Selling Time: How To Sell Your Business/Service Like The Apple Watch

I’ve been studying business, marketing and sales for my entire life. I’ve boiled almost everything I’ve ever learned about business into one statement: You don’t sell products, you don’t sell services, you sell TIME. As we’ve worked with more and more local businesses, I’ve learned that the value proposition that almost every business has in…Continue Reading

Why Content Marketing?

Why Content Marketing?

It’s no longer a question if your company needs to engage in content marketing (Hint: You do.) but many people don’t understand 100% what it is or why it should be such a critical piece of your marketing strategy. What is content marketing? It is giving. That’s it. You know things.  You have an area…Continue Reading

Why You Should Share Your Expertise (for free)

Why You Should Share Your Expertise (for free)

Give away your best ideas. All of them. It goes against everything you were taught in your fancy business school. You know, the school were everyone is wearing smoking jackets and fancy monocles? (I didn’t go to business school, so I’m just assuming that’s how everyone dresses.) Conventional wisdom says that you should keep all…Continue Reading

Turn Followers into “Fanvocates”

Turn Followers into “Fanvocates”

Everyone wants followers. Followers on Twitter, Facebook, Instagram, etc… not only lend legitimacy when potential customers are checking out service providers, but they are also an amazing, and largely free way to exponentially expand your audience.  One share may yield thousands of new connections between your content and customers. Yet, many businesses try to trick people…Continue Reading

Now THIS is ROI (but you’ll never see it)

Now THIS is ROI (but you’ll never see it)

A few months back one of my friends in California moved to a new home.   Friends were following her Facebook posts because they were anxiously waiting to see pictures of her new place. About halfway through her move day, she posted this picture.  Wether it was staged or not doesn’t matter.  The smile on…Continue Reading

Building Your [Personality] Brand Online

Building Your [Personality] Brand Online

Last year I wrote about the importance of tracking your traffic, and talked a little bit about how important it is to create great content (articles, videos, interactive tweets/Facebook posts).  I’ve come to the conclusion that it’s not just important to produce content to market your company or brand, it’s the most important thing.  In…Continue Reading

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